Customer Journey
So you’ve heard of the stages of the customer journey, right?
Awareness, Interest and Decision?
Well, they’re crucial to any marketing campaign and there are hundreds of strategies you can employ to help move a prospect down that path.
If you have not heard of it, SkillSets.PH has simplified these stages of customer journey into three easy-to-understand process. Once you know this process, you will have at least a gameplan on how to execute.
These stages are often referred to as Awareness, Evaluation, and Conversion
(or Top of Funnel, Middle of Funnel and Bottom of Funnel).
The Awareness stage is the first stage of customer journey. As soon as someone knows they have a problem, they are in the process of buying. The Awareness stage is when prospects know they have a problem, but don't yet know that you exist or that you can help them solve that problem...Read more
The Evaluation stage is the stage where you've got a potential customer, but they're not yet convinced that you are the solution. The key to this stage is getting them to pay attention to you. If you can get your foot in the door a little bit, you can use that as leverage to get inside further. The thing about people deciding between a few choices...Read more
Every sales journey has a last stage – The Conversion. This is the stage when your potential buyers will turn into your paying customers. Conversion is often a difficult point in the sales process. The prospect is almost ready to buy, but they still have some unanswered questions they need to resolve before making the purchase. A successful....Read more
